Content Audit

Do you already have a lot of content on your website, but need help to achieving conversions? Do you receive too many e-mails and calls about your services that are explained in your app? Or are you planning the relaunch of your website and seeking guidance on what content to optimise, archive, or create from scratch? New apps and websites are often easy to navigate, but with time, there is content overgrowth, duplicate content, and outdated content.

Our UX writers and content strategists provide an outside perspective and help you assess why your content is not understandable or does not convert. From content structure, to wording choices, to psychological hurdles, we apply a multidisciplinary approach in our content and UX writing audits.

Together, we define the scope of the audit based on your business goals and your users’ needs. We evaluate a sample of your content with a qualitative content audit (webpages, blogs, etc.) or a UX writing audit (digital self-services, apps, etc.). We provide you with actionable quick wins and optimisation potential that you can apply to improve your content's overall quality and effectivity—not just the evaluated sample.

The feedback we provide gives you momentum and guidelines on optimising your content. To ensure your investment pays off for a long time, we might identify further guidance for your team, such as training sessions, clarifying your tone of voice, or refining your processes with content governance.