Really. It doesn't go any cheaper with the “user generated content” idea than what “bluewin/swisscom fixnet” is trying to do
Looks like their blog-hoster didn't consult them very well about how that web 2.0 stuff is supposed to work…
But anyway, looks definitively like bluewin is trying to jump on that train somehow, there's that other project called “My Bluewin World”, which should be something like… mmmh, I don't know :)
Other (more articulated) opinions from the blogosphere on Planet Switzerland here and here