AI is a mysterious black box that produces magical results, right? Not quite.

Many promises are being made of magical AI solutions to all your problems. But we want to highlight something absurd about all this. The truth is that companies in the field of AI at large donā€™t fully grasp the inner workings of AI.Ā 
Ourselves included, by the way.Ā 

We're trying to look past all the fictional stories by asking the question: "Whatā€™s really in this magical AI box?"

Hi, I'm Chregu and co-founded the digital agency Liip.
Iā€™ve been asking these questions for a while.
In 2004, I was faster than Google.
In 2024, Iā€™m here to demystify AI with you.

Christian Stocker
Software Developer, Co-Founder

The beginning of our AI exploration

I started exploring the AI box with the project ZüriCityGPT. It was a proof of concept that AI could improve access to public information. I learned about the technical implementation and discovered the importance of accuracy caution (hallucinations).

This was recognised by Best of Swiss Web 2024 with two awards in the categories Innovation and Public Value.Ā 

Mutual growth and adaptability while discovering AI

Currently, our AI team at Liip has many AI projects with various clients in different industries such as city, hospitals, transportation, insurance, and commerce projects. Explore one of our projects with TCS.

Our collaboration with clients is uncovering the mysteries of AI.Ā We are striving for mutual growth to stay resilient and remain adaptable in this changing landscape of AI discovery.

Let's explore together

Since nobody really understands how AI exactly works inside, let's explore together what makes sense for your business. Without magic, but a lot of pragmatism ;-)

CafƩ chez Liip au bureau de Fribourg